Optimize your Web conversions, email, and profit


You can maximize sales from your direct mail even though 93% of direct mail received is discarded !
  Schedule a Demo

" Yes, I want to learn how to increase our web site's conversion rate using Conversion Multiplier's multivariate testing technology.

Please contact me to schedule a time for a live demo of your software."

First Name:
Last Name:
Email:
Phone:
Web Site:

We respect your privacy and hate spam as much as you do. We promise to never sell or distribute your email or phone number to any third party.


Incredible as that may sound, the details below will put all your doubts to rest. But first, look at these Alarming Statistics you should be aware of :

The Good News: Universal McCann’s Forecasting Department reports direct mail spending in the U.S. will rise 8% to $59.6 billion this year and dmaconsumers.org reports 80 million+ adults (40% of the American population) buy direct annually.

The Bad News: Most direct mail campaigns produce low single-digit Response Rates between 2 and 3%. A statistic corroborated by The Direct Marketing Association whose study of 1,122 direct mail campaigns shows an average response rate of 2.61%.

Why so low?

Because mailbox competition, privacy concerns and negative consumer perceptions are plaguing the industry. Look at these numbers…
 
Direct Mailings received by the average person each year
270
Direct Mail that is thrown away unopened
44%
Direct mail that is ultimately discarded
93%
Consumers opting to remove their names from mailing lists
3 million
Add rising paper and postal rates, plus the increasing costs of printing/mailing (predicted to keep increasing next year) and you might well ask, “With all that working against me, what can I do to increase my response rates, sales and profits?”

A question that has only one answer. You must find out how to dramatically improve your Opening Rates, Reading-Starts and Read-Throughs. When you do that, you will join those Direct Mail Marketers who not only are surviving in this competitive market but who are also leading the industry.

How can you do that?

Your answer... before it is too late... is:
 

Greatly Expand the Testing of your Direct Mail Packages to find out
“How Many” Changes and “Precisely Which” Changes are needed
to maximize your Opening Rates, Reading Starts and Read-Throughs


Which means you would have to test, at a minimum, the following:

1) How your Outer Envelope ‘Looks’ and ‘What It Says’ (can change response by 100%) 2) The way your Letter ‘Looks’ (can change response by 150%)

3) What Your Letter ‘Says’ (can change Response by 300%) 4) Your ‘Offer’ (can have a 500% impact on response, up or down) 5) List Segmentation decisions (can create a 1000% difference in response) 6) Brochure/No Brochure and Response Device/Acceptance Statement tests (can change Response 50%+)

BUT… how can I do that without spending a small fortune on hundreds, or even thousands, of A-B Split Tests that would take years to complete?

Your Answer :  Advanced MultiVariate Testing


The best way out of this A-B Split Testing dilemma is… The Conversion Multiplier, which integrates a new (but proven) MultiVariate Testing technology with higher mathematics, direct marketing know-how, creative services and advanced analytics to enable direct mail marketers like yourself to test, all-at-the-same-time…
  • Outer Envelope Formats: Correspondence, Statement-Invoice, Direct Mail
  • Letter Layout :
    Paragraphing, margins, indentations, underlining, bulleting, highlighting, etc
    Typeface - font, size, color
    Length of copy
    Johnson Boxes
    Letterheads
    Salutations
    Opening Paragraphs
    Copy - is it sufficiently benefit oriented?
    Illustrations
    Signature
    Post Scripts
  • Brochure/No Brochure
  • Offers
  • Gifts / Bonuses/ Coupons
  • Response Devices and Acceptance Statement Copy
In short, as soon as you apply simultaneous MultiVariate Tests of multiple Selling Factors and Variations to your direct mail packages, you’ll be able to produce Revenue and Profit gains you never thought possible in as little as 3 to 4 months, without having to devote scarce in-house staff resources. Which is possible for you to do, since we provide a turnkey, end-to-end testing solution as follows:

1) Our marketing people create an exhaustive list of the Selling Factors and Variations that could be tested based on your direct mail package history and details.

2) We then shortlist the most important Factors and Variations for Testing. 3) The Factors and Variations identified in step 2 are fed into our software, which analyses these Factors/Variations and then, out of the thousands of possible versions of your direct mail package that could be created by combining these Factors and Variations, it selects 10 to 20 versions for Phase 1 testing.

(IMPORTANT NOTE: These 10 to 20 versions all satisfy certain rigid mathematical requirements to insure that test results obtained can be used for further mathematical analysis to identify the most profitable Variation of each Selling Factor being tested).

4) Our Creative Team now does all direct mail package work needed for testing: from copy and design through package specifications for production at the same time our marketing people specify all test parameters including list segments, MultiVariate Test quantities, etc. 5) Production of all test packages involved, and tracking of response results, should be carried out by your regular vendors and/or in-house facilities. 6) Once you make the test cell response data available to us, our software will analyze the Phase 1 tests results to determine the final 2 to 3 versions of your direct mail packages for verification testing against your existing control package.

(NOTE: Our software has been built to insure that there is minimal involvement of your IT people during the project). 7) Our creative team now provides copy/creative/package specifications for the final 2 to 3 package versions and then your regular vendors produce and mail them with your control package in this final test, again tracking response. 8)Whether measured by increases in the number of completed orders, average order size, increased revenue or profit per customer, your final Conversion Multiplier tests will identify the package producing the most sales, revenue and profit gains, which then will be rolled out until beaten by any future tests. Generally speaking, time needed for this kind of Conversion Multiplier testing is as follows:

Work to be done
Weeks needed
Analysis & Development of MultiVariate Test Structure
1 - 2
Creative, Production, Mailing of Test Versions
3 - 4
Tracking & Analysing Doubleday Response
2 – 3
Creative, Production, Mailing, Tracking Verification Test
5 – 7
Typical Time Frame for MultiVariate Direct Mail tests to identify the specific combination of changes needed to maximize your Direct Mail Sales Conversion Rate
= 11 - 16


  And based on your preference or needs, The Conversion Multiplier can test your entire package or test various components to identify how the "interaction between Selling Factors" contributes to sales gains.

Last but not the least, our pricing policy is performance driven - we will charge you on the basis of the Sales and Profit gains that we produce for you. This makes it a thoroughly risk-free proposition for you.

Just as The Conversion Multiplier has produced new sales highs for Web marketers, testing multiple Variations of key Selling Factors all-at-the-same-time, it can now produce the same kind of sales gains for direct mail marketers. For example, take our success story with BirthdayPartyGamesLady:

BirthdayPartyGamesLady.com, owned by Leslie B. Lyons, sells 5 Birthday Party Game supplies for kids and young children. Leslie came to us to find out how she could improve her website’s Sales Conversion rate. The dedicated project team, after close study of the site to be tested, a thorough analysis of web stats and an exhaustive study of her competitors, arrived at the final list of 11 Selling Factors to be tested. Some of these Factors were...
  • Headlines (2 variations were tested for this Factor)
  • Discount Methods (2 methods were tested. One, a time limited discount mentioned in the main site itself. The other, the same discount appearing in a popup window)
  • BBB Logo (2 variations - present and not present)
  • Audio Message from Leslie (2 variations - present and not present)
  • Banner-Box-at-Top Type (2 variations were tested: red box with white text and white box with black text)
The Conversion Multiplier conducted MultiVariate Tests using 12 different site versions and, when completed, a Verification Test including the original site version. The Winning Site Version produced a conversion rate of 0.44% against the original site’s 0.298% , an increase of 47.6% in their Sales Conversion Rate compared to the control version they had been using. Now The Conversion Multiplier can produce the same kind of unprecedented gains for direct mail marketers like yourself. Whether measured by an increase in the number of completed orders, average order size, increased revenue or profit per customer, The Conversion Multiplier can maximize the sales impact of your...
  • Outer Envelope
  • Direct Mail Letter
  • Reply Card
  • Brochure
  • Lift Letter
  • Buckslip
  • Premiums
  • Self-Mailer
  • Order Form and...you name it!
And based on your preference or needs, The Conversion Multiplier can test your entire package or test individual components, all-at-the-same-time, as well as identify how the "interaction between Selling Factors" contributes to sales gains.

Check out our FAQ section to find out about our services in greater detail .

If you want to learn how your company can do MultiVariateTesting to maximize your direct mail sales gains, Request a Free, No Obligation Quote.
  

 

Sales, Marketing, and Customer Relationship Management
33 West 19th Street, 4th Floor, New York, NY 10011
 Tel. 1-213-814-2918

Product Development, Operations and Technical Support
49/2 Purna Das Road, Kolkata, 700 029, India

Home | Why Us | About Us | Privacy Policy | Contact Us | Sitemap
Copyright 2006-2008, Conversion Multiplier. All rights reserved.