Optimize your Web conversions, email, and profit


You can maximize sales from your E-mail campaign even though over 70% of E-mails are never opened!

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Incredible as that may sound, the details provided below will put all your doubts to rest. But first, look at these Alarming Statistics you should be aware of :

The Good News: Jupiter Research predicts that spending on E-mail marketing will rise 7.5% this year, from $885 million in 2005 to $950 million. Spam will decrease at a compounded annual rate of 9.4% a year through 2010.

The Bad News: Poor sales conversion rates are plaguing the industry. In DoubleClick.com's recent annual survey, over 55% of respondents said they deleted E-mail that wasn't relevant because they considered it spam.

What's more, E-mail wrongly blocked by ISPs will continue to cost marketers about $1 for every $9 in their E-mail marketing budget.

The result? Most targeted E-mail campaigns produce low single-digit conversion rates below 4% while mass E-mail conversion rates average under 1%.

Why so low?

Because mailbox overload (especially from spam), list fatigue, high unsubscribe rates, false positives (e-mail wrongly blocked by ISPs) and negative consumer perceptions are all impacting the E-mail marketing industry. Look at these numbers…
 
Emails received by the average consumer per week

361
% of e-mails that are opened on average

27.50%
% of e-mails received in October 2006 that were spam

72.90%
Cost of false positives to E-mail marketers this year

$107 million
And, with online advertising costs going through the roof, it is becoming increasingly difficult to meet these high costs. On top of that, Net pundits predict these costs will keep increasing by at least 20% annually over the next year.

You might well ask, “With all that working against me, what can I do to increase my conversion rates, sales and profits?”
 

Some serious considerations

Most websites compete for traffic and don’t think beyond that. Their E-mail marketing campaigns are focused on reaching out to larger numbers of prospects. But the truth is that only businesses which can convert a much higher % of their potential customers into paying customers will lead their industry and ultimately survive in this competitive market. So ask yourself what are you aiming for? More Traffic? Or more Conversions?

Since many traffic-building advertising channels have hiked their prices by double-digit percentages this last year, are you able to 1) increase your advertising budget at the same rate just to keep your traffic at current levels? Or, 2) spend much more in an attempt to increase traffic flows?		  

If you go by current averages, poor Open Rates, Click-Throughs and Sales Conversion Rates are translating into reduced sales, reduced revenues and reduced profits! All of which adds up to reduced ROI and significantly higher costs for lead generation and customer acquisition.

Under such constraints, how can you become a profitable part of that 7.5% increase predicted for E-mail marketing spending?

Your answer... before it is too late...is


Using Conversion Multiplier's proprietary multivariate testing platform

 

The best way out of this quicksand bog is the new, advanced form of Multivariate Testing, called Conversion Multiplier.

Using its unique combination of a new but proven testing technology, higher mathematics, and advanced analytical software, your company can now find out how you can produce substantial gains in your E-mail Campaign's Open Rates, Click-Throughs, Sales Conversions and Revenue Earned per Email to maximize your ROI and the gross profits from your business.

With real-time Conversion Multiplier tests of your E-mail and landing pages you can, in 3-4 weeks, create Sales, Revenue and Profit gains you never thought possible.

How can this be done?

All the tests, tracking, monitoring and analyzing required are handled by this powerful new software, making quick turnarounds and total reliability available to our clients.

In addition, working with Conversion Multiplier gives you the added advantage of tapping into our unparalleled KnowledgeBase and you will have a dedicated team of our experienced analysts, to help you xecute every step of your E-mail-Website Sales Testing and Maximization process.

Whether measured by increases in your open rates, click throughs, number of completed orders, average order size, or increased revenue, Conversion Multiplier can optimize your E-mail marketing campaign related to any metric you prefer.

To sum up, The Conversion Multiplier has the capability of simultaneously testing all elements of your E-mail marketing campaigns to discover precisely what combinations will maximize your sales. To name just a few...

  • "From" Line
  • "Subject" Line
  • Offer
  • Format - HTML / Text
  • Message Personalization and Targeting
  • Message Content
  • Timing
  • Landing Page Layout
  • Product Presentation
  • Shipping Cost Variations
  • Guarantee
  • Certifications for Credibility - e.g. from BBB, Verisign, etc.

    Summarizing The Benefits You'll Receive

1. Increased revenue without increased costs.

In other words, with our unique and proprietary software and services you'll create more revenue from your E-mail campaigns without having to spend more on either marketing or advertising.

2. Reduction in your Cost of Customer Acquisition and a better ROI (Return on Investment) or ROAS (Return on Advertising Spend) from your e-mail campaigns.

Conversion Multiplier clients generally enjoy an improvement of at least 5 x ROI, providing a sustainable competitive advantage over their competitors as the result of our one-of-its-kind service.

3. Ours is a hosted software. We have the necessary infrastructure and resources to run the entire test from our server. As a result, you save on time and hassle.

Once again, all this can be achieved with the minimal involvement of your IT department. So, you will have easy and speedy deployment without having to involve your IT personnel.

Request a Free, No Obligation Quote.

 

 


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