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Some serious considerations
Most websites compete for traffic and don’t think beyond
that. Their E-mail marketing campaigns are focused on reaching out
to larger numbers of prospects. But the truth is that only businesses
which can convert a much higher % of their potential customers into
paying customers will lead their industry and ultimately survive in
this competitive market. So ask yourself what are you aiming for?
More Traffic? Or more Conversions?
Since many traffic-building advertising channels have hiked their
prices by double-digit percentages this last year, are you able to
1) increase your advertising budget at the same rate just to keep
your traffic at current levels? Or, 2) spend much more in an attempt
to increase traffic flows? |
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If you go by current averages, poor Open Rates, Click-Throughs and
Sales Conversion Rates are translating into reduced sales, reduced
revenues and reduced profits! All of which adds up to reduced ROI
and significantly higher costs for lead generation and customer acquisition.
Under such constraints, how can you become a profitable part of that
7.5% increase predicted for E-mail marketing spending?
Your answer... before it is too late...is
Test the Selling Content of your E-mail
Marketing Campaign
to find out How You Can Maximize your Sales Conversion Rates
Now, conducting extensive E-mail based tests with your existing infrastructure
can appear to be daunting at first sight.
Moreover, determining what to test in your E-mails and landing pages
can be a time-consuming process. Web marketers have found that asking
their in-house staffs to undertake such a project, above and beyond
their usual responsibilities is not only impractical, but often counterproductive.
It immediately raises difficult questions like…
- How many E-mailings are necessary to run a statistically-valid
test?
- What overall resources will be required in a comprehensive
testing process?
- Do we have the in-house know-how and expertise to produce
new, creative Selling Content for all the tests we need
to mount?
- How do we integrate extensive testing technology with
our existing system?
- And, what measures do we have to take to prevent downtime?
And, when you think of hiring external agencies for these services,
more questions crop up!
- Who will develop needed Test Variables? How much will
they charge?
- Generally speaking… Agencies, Consultants and professional
Copywriters charge large upfront payments with no guarantees
of sales gains as the result of their work. Is it possible
for every business to make these kinds of investments without
any guarantee of the sales gains needed to cover these additional
costs?
- What level of performance can you expect from providers
of these needed services?
Are these the kind of considerations that are holding you back from
the testing you need to identify key changes to your E-mail campaign
that would, once identified, dramatically increase the number of prospects
who actually take your Calls-to-Action?
Is it your limited IT resources?
Is it time?
Is it cost?
Is it that you are not sure what you should change? Or, is it all
of the above?
Do You Ever Have These Doubts?
- How should I word my "From" and "Subject"
lines to maximize open rates?
- Would long copy, or short copy, work better in my E-mailings?
- How would images impact the conversion rate of my E-mail
campaign?
- How frequently can I send E-mail without losing the interest
of my prospects?
- What is the best time and day of the week to send out
E-mails to my lists?
- Will time-bound or open-ended offers generate more sales?
Finally, here's a Solution!
The best way out of this quicksand bog is the new, advanced form of
Multivariate Testing, called The Conversion Multiplier.
Using its unique combination of a new but proven testing technology,
higher mathematics, direct marketing know-how, creative services and
advanced analytical software, your company can now find out
how you can produce substantial gains in your E-mail Campaign's Open
Rates, Click-Throughs, Sales Conversions and Revenue Earned per Email
to maximize your ROI and the gross profits from your business.
With real-time Conversion Multiplier tests of your E-mail and landing
pages you can, in ten to twelve weeks, create Sales, Revenue and Profit
gains you never thought possible. All without increasing your
costs or having to reduce scarce in-house staff resources by adding
additional projects.
How can this be done?
By applying our custom developed in-house software that incorporates
an extremely advanced MultiVariate
Testing technology to give you record-setting results 96 times
faster than the A-B split-testing of the past. For the simple reason
that all the tests, tracking, monitoring and analyzing required are
handled by this powerful new software, making quick turnarounds and
total reliability available to our clients.
In addition, working with The Conversion Multiplier gives you the
added advantage of tapping into our unparalleled KnowledgeBase and
you will have a dedicated team of our experienced analysts, creative,
marketing and IT personnel to conceive and execute every step of your
E-mail-Website Sales Testing and Maximization process.
Whether measured by increases in your open rates, click throughs,
number of completed orders, average order size, or increased revenue,
The Conversion Multiplier can optimize your E-mail marketing campaign
related to any metric you prefer.
In addition, The Conversion
Multiplier can also identify how the "interaction between Selling
Factors" contributes to sales gains.
You'll find that our Methodology involves a proven, process-driven
approach that insures a consistent and stable performance for all
our clients. And you can quickly check a Flowchart that identifies,
in brief, all the steps involved.
To sum up, The Conversion Multiplier has the capability of simultaneously
testing all elements of your E-mail marketing campaigns to discover
precisely what combinations will maximize your sales. To name just
a few...
- "From" Line
- "Subject" Line
- Offer
- Format - HTML / Text
- Message Personalization and Targeting
- Message Content
- Timing
- Landing Page Layout
- Product Presentation
- Shipping Cost Variations
- Guarantee
- Certifications for Credibility - e.g. from BBB, Verisign,
etc.
Summarizing The Benefits You'll Receive
1. Increased revenue without
increased costs.
In other words, with our unique and proprietary software and services
you'll create more revenue from your E-mail campaigns without having
to spend more on either marketing or advertising.
2. Reduction in your Cost of Customer Acquisition and a better
ROI (Return on Investment) or ROAS (Return on Advertising Spend)
from your e-mail campaigns.
Conversion Multiplier clients generally enjoy an improvement of
at least 5 x ROI, providing a sustainable competitive advantage
over their competitors as the result of our one-of-its-kind service.
3. We provide a Turnkey End-to-End
Service.
As a result, we take care of everything. Your active involvement
will be limited to some intermittent e-mails at the beginning of
the testing process asking you for some rudimentary inputs and suggestions.
Your staff will also be free to concentrate on their normal tasks
as there will be no undue burden on your personnel or your technical
resources.
Our Conversion Multiplier's Project Team will perform most, if not
all, of the work necessary for developing and running your tests,
such as identifying test variables in your E-mail and Landing page,
developing creative/copy for those variables (based on our Best
Practices KnowledgeBase), creating the test template, monitoring
the test's progress, etc.
Perhaps most important is that The Conversion Multiplier is designed
to work irrespective of the size and extent of your resources.
4. Ours is a hosted software. We have the necessary
infrastructure and resources to run the entire test from our server.
As a result, you save on time and hassle.
Once again, all this can be achieved with the minimal involvement
of your IT department. So, you will have easy and speedy deployment
without having to involve your IT personnel.
In addition, our Turnkey Service will help reduce costs of testing
since you don't have to allocate any dedicated internal or external
resources for this activity.
Last but not the least, you enjoy Pay-for-Performance
No-Risk Pricing.
We will charge you on the basis of the Sales and Profit gains that
we produce for you. This makes it a thoroughly risk-free proposition
for you.
Check out our FAQ
section to find out about our services in greater detail.
Request a Free, No Obligation Quote if you want to learn how your
company can do MultiVariate Testing to maximize your E-mail marketing
sales gains and your company has Annual Website Sales of $500,000
+
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Sales,
Marketing, and Customer Relationship Management
33 West 19th Street, 4th Floor, New York, NY 10011
Tel.
1-213-814-2918
Product
Development, Operations and Technical Support
49/2 Purna Das Road, Kolkata, 700 029, India
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