We are one of the only
Pay-for-Performance Conversion Rate Improvement service providers
in the world. If our clients do not realize sales gains based on the
changes to their E-mail campaign control packages recommended by The
Conversion Multiplier tests we conduct for them, they pay us nothing
for all services provided.
That’s because our pricing has been developed on the basis
of performance: most simply stated, the greater your sales
volume increases the more we are paid and vice versa. If there are
no increases at all, you pay nothing.
This makes your decision to test The Conversion Multiplier a totally
risk-free decision for your company to achieve maximum sales
from your E-mail campaigns... because you only pay if you actually
do realize sales gains.
In essence, you simply pay us out of the increased sales revenues
we will produce for you.
In order to cover the significant labor costs that we incur in executing
each project, we do charge an upfront, fully refundable retainer of
$5000 before the project begins but the retainer is reduced to $3000
if you agree to act as a reference customer for us at the end of the
project and agree to let us do a case study on your project.
The $3000 is adjusted against the total payment due
at the end of the project. If we do not produce any
improvements in your conversion rate, the $3000 will
be refunded to you.
A Frequently Asked Question…
"How do you calculate
the increases in our Sales Conversion Rate
that you have produced via your MultiVariate Tests?"
For most E-mail campaigns, instead of looking only at your Conversion
Rate we will also measure comparative gains in Total Revenue since
you not only want to increase the quantity of orders your E-mail campaign
produces
but also the dollar value of each order.
Consequently, after the initial tests recommended by The Conversion
Multiplier have been completed and the results analyzed, our software
will mathematically calculate 3 to 4 final test versions with the
power to maximize your revenues.
The initial test will be followed by a verification test. In this
verification test, the 3 to 4 new versions of your E-mail campaign
recommended after our Conversion Multiplier software has completed
analysis of the initial
MultiVariate test results, are then split-tested against the existing
content (your control version) of your E-mails (and landing page if
you are not selling directly from your E-mail itself) to identify
which one of the
3 to 4 final versions produces the greatest gain.
During every test, each different version of your E-mail
package is sent to equal quantities of random samples
of the customers or prospects on your selected mailing
list, insuring an apples-to-apples comparison between
each of the test versions. (NOTE: Be aware that “projectable”
test quantities required for MultiVariate tests are
far less than the quantities traditionally needed for
A-B Split Testing).
So you can be confident that any difference in the
revenue / conversion metric between the Winning Version
and your control version is solely due to the Selling
Content changes recommended by The Conversion Multiplier
rather than external influences. Simply because any
external influences would be equally applicable
to all the test versions since they all have been seen
by randomly-selected equal quantities of potential customers
tested at the same time.
If you would like to begin a project with us right now and would like
to find out exactly how much you would pay for every 10% improvement
in your revenue, Click
Here for a No-Obligation Quote.
If you have any general questions about our pricing structure, please
Contact
Us.
Also, Click
Here to Subscribe to Our Newsletter to get valuable tips on Conversion
Rate improvements, Customer Expectations, Customer Satisfaction levels
and other aspects of E-mail Marketing. |