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Multivariate Testing
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If you're not using multivariate testing, you're gambling you can create the winning version among millions of combinations. Are you feeling lucky enough to risk your business, or your job?

Assume your competitors will not be taking that risk

You didn't think you were taking that kind of risk. But now that the secret of multivariate testing is out, you need to leverage this powerful marketing tool because others are using it against you. Here's how you'll benefit:

1) With the ability to test a few variations of up to 15 selling factors simultaneously (millions of potential combinations), you identify the winning version in 3 months versus A/B testing for years. So you convert customers at higher rates months and years earlier, which means exponentially higher cumulative revenue.

2) Unlike an A-B split-test example in which it is common to see no gains because the control wins the A-B test, with multivariate testing it is practically impossible not to get dramatic increases in sales since you're testing so many different selling factors at once. This translates into higher cumulative revenue as well.
 

3) With multivariate testing, a smaller sample size will actually produce a higher confidence factor. With A/B split tests, the sample size required for a 95% confidence level is thousands per test cell vs. only hundreds for multivariate testing. This is because multivariate testing simultaneously compares the conversion rate of each variation exponentially more times during the test.

Although multivariate testing easily beats A/B split testing, there are differences as well in each vendors' solution. Click here to learn why Conversion Multiplier is your superior option. 
  

 


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