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What MultiVarient
Testing Is, Where It Came From,
and What It Can Do for Your Website's Sales
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" Yes, I want to learn how to increase our web site's conversion rate using Conversion Multiplier's multivariate testing technology.
Please contact me to schedule a time for a live demo of your software."
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Multivarient Testing is a
new High Technology Process that can maximize
your Website Sales Conversions and Revenues in 3 months,
or less.
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Why MultiVarient Testing had to be developed!
MultiVarient Testing was developed as the
direct result of Web Marketers steadily increasing
frustration with the inherent slowness of traditional
A-B Split-Run Tests.This made A-B Tests impractical
for commercial websites that wanted to maximize existing
sales and profits in their current budget cycle rather
than over a period of years.
Essentially, 4 drawbacks make A-B Split-Run
Tests much less productive for any business selling
directly from their website:
1) Split-Run testing allows only
one Selling Factor to be tested at a time, which
necessarily makes it a “sequential” process that becomes
longer and longer as you find you have to test more and more Selling
Factors.
2) The Sales Conversion Rate gains you can
expect from a single Split-Run test is comparatively quite
small since you can test only one, rather than many,
of your Selling Factors at one time.
3) In far too many A-B Split Tests, the Original
Version (Control Version) of the site ends up having a higher Sales
Conversion rate than the new version – negating
all the time and effort invested in the test.
4) Because Split Testing
can never test the “interactions”
between “multiple changes” in your website
sales copy, it can never generate those “hidden”
gains that MultiVarient Tests have shown such
interactions can produce.
THE CONVERSION MULTIPLIER
A new, powerful and proven MultiVarient Testing Technology guaranteed
to maximize the
Sales Conversion Rates on your Website
Using our new MultiVarient Testing Algorithm* (called
The Conversion Multiplier) you can test as many as
15 different Website Selling Factors with multiple
Variations of all 15 Factors in
the same time it takes to run
a single Split Test.
MultiVarient Testing with The Conversion Multiplier is 1,000 times
more powerful and 96 times faster than A-B Split Testing. Consequently,
you can dramatically increase your Website Sales Conversions, Revenues
and Profits in 3 months or less by using The Conversion Multiplier.
The Conversion Multiplier has already been tested on several websites
selling completely different products. Each one of those websites
produced a new high in their website sales and revenues, ranging between
+
37%
and +
85%
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* algorithm = a set
of well-defined instructions for solving complex mathematical
computations to identify the most effective
option out of many, many options.
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