Why
Taguchi MultiVariate Testing had to be developed!
Taguchi MultiVariate Testing was developed as the
direct result of Web Marketers steadily increasing frustration with
the inherent slowness of traditional A-B Split-Run Tests.This made
A-B Tests impractical for commercial websites that wanted to maximize
existing sales and profits in their current budget cycle rather than
over a period of years.
Essentially, 4 drawbacks make A-B Split-Run Tests much less
productive for any business selling directly from their website:
1) Split-Run testing allows only
one Selling Factor to be tested at a time, which
necessarily makes it a “sequential” process that becomes
longer and longer as you find you have to test more and more Selling
Factors.
2) The Sales Conversion Rate gains you can
expect from a single Split-Run test is comparatively quite
small since you can test only one, rather than many,
of your Selling Factors at one time.
3) In far too many A-B Split Tests, the Original
Version (Control Version) of the site ends up having a higher Sales
Conversion rate than the new version – negating
all the time and effort invested in the test.
4) Because Split Testing can never
test the “interactions” between “multiple
changes” in your website sales copy, it can never generate
those “hidden” gains that MultiVariate Tests have
shown such interactions can produce.
THE
CONVERSION MULTIPLIER
A new, powerful and proven MultiVariate Testing Technology guaranteed
to maximize the
Sales Conversion Rates on your Website
Using our new MultiVariate Testing Algorithm* (called The Conversion
Multiplier) you can test as many as 15 different Website Selling Factors
with multiple Variations of all 15 Factors in
the same time it takes to run a single
Split Test.
MultiVariate Testing with The Conversion Multiplier
is 1,000 times more powerful and 96 times faster than A-B Split Testing.
Consequently, you can dramatically increase your Website Sales Conversions,
Revenues and Profits in 3 months or less by using The Conversion Multiplier.
The Conversion Multiplier has already been tested on several websites
selling completely different products. Each one of those websites
produced a new high in their website sales and revenues, ranging between
+
37%
and +
85%
.
* algorithm = a set of well-defined
instructions for solving complex mathematical computations to identify
the most effective option out of many, many options.
Gaining
from The Conversion Multiplier
To find out more about how Taguchi multivariate testing
using The Conversion Multiplier can maximize the conversion rate of
your website, download our latest Executive Report Maximizing
Website Sales Gains.
In order to download the Executive Report, please fill out and submit
the form below:
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