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What Taguchi MultiVariate Testing Is, Where It
Came From,
and What It Can Do for Your Online Sales
Taguchi Multivariate Testing
is a new High Technology Process that can maximize your Website
Sales Conversions and Revenues in 3 months, or less.
Taguchi MultiVariate Testing was developed as the direct result of
Web Marketers steadily increasing frustration with the inherent slowness
of traditional A/B split tests. This made A/B Tests impractical for
commercial websites that wanted to maximize existing sales and profits
in their current budget cycle rather than over a period of years.
Essentially, 4 drawbacks make A-B Split Run Tests much less
productive for any business selling directly from their website:
1) Split-Run testing allows only
one Selling Factor to be tested at a time, which
necessarily makes it a sequential process that becomes longer and
longer as you find you have to test more and more Selling Factors.
2) The Sales Conversion Rate gains you can
expect from a single Split-Run test is comparatively quite
small since you can test only one, rather than many,
of your Selling Factors at one time.
3) In far too many A-B Split Tests, the Original
Version (Control Version) of the site ends up having a higher Sales
Conversion rate than the new version, negating all the
time and effort invested in the test.
4) Because Split-Testing can never
test the interactions between multiple changes in your
website sales copy, it can never generate those hidden gains that
MultiVariate Tests have shown such interactions can produce.
Although Taguchi multivariate testing easily beats A/B split testing,
there are differences as well in each vendors' solution. Click
here to learn why Conversion Multiplier is your superior option. |
