How Can You Increase Response Rates for Your Lead Generation Website

• According to e-consultancy.com, only 2 - 3% of lead generation site users complete an optional or free registration process, with 5% being best in class!
• With online advertising costs going through the roof, it is becoming increasingly difficult to meet the costs of lead generation. On top of that, Net pundits predict that these costs will keep increasing by at least 20% annually over the next year.

• Most lead generation websites compete for traffic and do not think beyond that. But the truth is that only websites that can get a larger proportion of their visitors to turn into leads (i.e. opt in to their newsletter or their email list, fill in a contact form, download a white paper or a demo program, register for a webinar, fill up a Request for Proposal or Quote form etc.), will lead their industry and finally survive in this competitive market. So what are you aiming for? Getting More Traffic? Or Converting More Traffic into Leads?
• Since many advertising channels have hiked their prices by double-digit percentages this last year, are you able to increase your advertising budget at the same rate just to keep your traffic at current levels? Or spend much more in an attempt to increase traffic flows?
• If you go by current averages, poor conversion rates are translating into reduced number of leads generated from your site, reduced revenues and reduced profits! All of which adds up to reduced ROI and significantly higher costs for lead generation and customer acquisition.

• How much traffic is necessary to run a statistically-valid test?
• What overall resources will be required in a comprehensive testing process?
• Do we have the in-house know-how and expertise to produce new, creative content for all the tests we need to conduct?
• How do we integrate extensive testing technology with our existing system? And, what measures do we have to take to prevent downtime?

• Who will develop needed Test Variables? How much will they charge?
• Generally speaking... Agencies, Consultants and professional Copywriters charge large upfront payments with no guarantees of any increases in your conversion rate as the result of their work. Is it possible for every business to make these kinds of investments without any guarantee of the conversion rate gains needed to cover these additional costs?
• What level of performance can you expect from providers of these needed services?

• How many form fields can I safely include without visitors becoming reluctant to part with information and abandoning my site?
• Do I use long copy or short copy in my landing pages?
• What should I use as the headline of my landing pages?
• Do I place the form to the right of the copy, or below the copy?
• How do I overcome my visitors' concerns about privacy? How should I word my privacy statement to make it more convincing?

• Landing Pages
• Contact Us Pages
• "Get A Quote" Request Pages
• Pop-ups
• Newsletter Subscription Pages
• White Paper Download Pages
• Webinar Registration pages
• Email Opt-in Pages
• Specific promotions and offers and...you name it!

• Headlines
• Form Design
• Submit Button Text Variations
• Page Layout
• Copy
• Privacy Statements
• Promotions and Offer Variations
• Navigation Structure
• Testimonials / Certifications for Credibility....and many, many more...
  
  

1. Increase lead generation without increasing costs. In other words, with our unique and proprietary software and services you'll generate more leads from your website without having to spend more on either marketing or advertising.
2. Reduction in your Cost of Customer Acquisition and a better ROI (Return on Investment) from all your online advertising expenses.
Conversion Multiplier clients receive a minimum 4x ROI within the first year, helping you develop a sustainable competitive advantage over your competitors with our one-of-its-kind service.
3. We undertake Turnkey Projects. As a result, we take care of everything. Your active involvement will be limited to some intermittent e-mails at the beginning of the testing process asking you for some rudimentary inputs and ideas.
Your staff will also be free to concentrate on their normal tasks as there will be no undue burden on your personnel or your technical resources.
Our Conversion Multiplier's Project Team will perform most of the work necessary for developing and running your tests, such as identifying variables on the subject page, recommending values for those variables (based on our Best Practices KnowledgeBase), creating the test template, monitoring the test's progress, etc.
The best part is that The Conversion Multiplier is designed to work irrespective of the size and extent of your resources.
4. Ours is a hosted software. We have the necessary infrastructure and resources to run the entire test from our server. As a result, you save on time and hassle.
Once again, all this can be achieved with the minimal involvement of your IT department. So, you will have easy and speedy deployment without having to involve your IT personnel
In addition, our Turnkey Service will help reduce costs of testing since you don't have to allocate any dedicated internal or external resources for this activity.
5. You can see lead generation gains within just 3 months, project duration depending on the exact number of visitors that your web site or landing pages gets and your current response rate.
However, with around 500 unique visitors a day, you can realize lead generation gains with just 1 month of actual on-line testing after essential analysis and creative time, which is usually not longer than 6 to 8 weeks or so.
6. Our testing technology ensures that your website or landing page remains non-disruptive to your current technology platform and will remain transparent not only to your end users but also to the search engine spiders that crawl and index your site.
7. Since The Conversion Multiplier has been designed to handle enterprise-level solutions, it can optimize secure, dynamic pages along with simple, static HTML pages.
Our technology insures 100% compatibility and integrability with any complex publishing platform or technology (such as JSP, PHP, CFML, .Net, etc.). It can dynamically generate and incorporate content into tests, no matter what technology your site is based on.
With The Conversion Multiplier, compatibility with various web standards is never an issue!
8. Testing with The Conversion Multiplier provides unmatched reliability for the user. Our testing techniques have been successfully deployed on high volume websites with no compromise on loading times whatsoever. Our servers are powerful enough to easily process over a billion impressions daily
Web marketers can make full use of our technology within the most demanding web environments without worrying about compatibility issues, performance hits or downtime problems.
The platform that our testing technology uses requires no additional hardware or software and everything is administered through a standard, easy-to-follow, web-based interface
Even creating the templates that drive the testing process is quickly accomplished by virtue of our easy-to-use wizard-based inbuilt authoring tool.

• Headline (6 variations were tested for this factor)
• Picture of the site owner (3 variations were tested)
• Introduction (3 alternatives were developed)
• Testimonials (2 variations - present and not present)
• Background color (2 variations were tested - blue and red)