Frequently Asked Questions

A. The time needed for your entire project depends upon the structure and component part of your website… like the number of pages on the site, the number of unique visitors you get every day, how quickly you approve the changes that we are suggesting, etc. Typically, projects can take anywhere from a few weeks to 2 or 3 months depending on the nature of your site and complexity of the tests you need.
However, our Conversion Multiplier services can be used on websites or landing pages which get as few as 500 unique visitors a day. Depending upon your current Sales Conversion rate, you could identify the volume of sales gains made in just 1 month of MultiVariate on-line testing, after we put in the essential pre-requisite analysis and creative time which is usually not longer than 6 to 8 weeks or so.

A. Since we provide a TurnKey, End-to-End Solution, you will be able to improve your website’s conversion rate and revenues without having to:

1) deploy any internal human resources to this activity
2) budget for additional staff
3) pay anything to an outside agency or web designer
4) devoting too much of your own time

thus saving you and your company an enormous amount of time and money.

The only time you would expend would be to answer any questions we have for you during the project and to approve the changes that we recommend you test on your site after we have completed an in-depth analysis of all the Factors and Variations that make up the total selling Content of your site.

A. Our software has been built from the ground up to insure that there is minimal involvement of your IT department during the project. The only thing they would generally need to do is upload a bit of JavaScript code that we are going to give you.

A. No. You will never have to acquire a license to the software because we provide you with a complete Turn Key Service that takes care of everything.

A. We can and do work with agencies and certainly would work with your agency if you prefer. In that case, we would discuss all proposed changes with both you and the agency and then would work closely with your agency to implement website changes needed for your MultiVariate tests

A. Yes. No changes will be made without your explicit approval.

A. Yes, they will. Though the highest Conversion Rate gains can be achieved when there are no restrictions on testing changes that could be made on your website or landing page, we will work within the framework of your corporate rules, branding policies, etc and deliver the best results possible within that framework.

A. Many elements can be tested, but usually not all will be. Listed below you’ll find all the Selling Factors we will study before recommending which specific Factors and Variations present the greatest gain potentials for you.

• Headlines
• Product Prices
• Free gifts or Bonus
• Discounts
• Testimonials
• Navigation Structure
• Product Image and Description
• Money back guarantee
• Graphic Layout and Eyeflow Control
• Colors
• Order page
• Up-Selling, Cross-Selling
• Calls to Action

A. Websites and landing pages that engaged our Conversion Multiplier services to date have all experienced previously-unattained gains in revenues ranging from 37% to 85% without any increase in their marketing costs, thereby increasing their profit margins as well as their revenues.
Generally speaking, the specific gain potential on your site will depend on the Selling Factors and Variations currently on your website that we are allowed to change and test after doing a thorough analysis of the comparative customer benefits you offer. Our services have produced the highest gains when we have been given complete flexibility in testing any and all combinations of key Selling Factors / Variations that have the power to weave a Unique Selling Proposition throughout your website as a whole.

A. The Conversion Multiplier has been designed with NO requirement that your website gets a large number of unique visitors in order to deliver substantial gains in your conversion rate. On the contrary, it was specifically designed to produce large sales gains with relatively small sample sizes. Consequently, it’s analytical software can produce excellent results with as few as 500 unique visitors a day. Of course, if your website does get a large number of visitors every day, The Conversion Multiplier will deliver your results a lot faster.

A. Our software will provide you with some JavaScript code that will automatically rotate the different versions among visitors visiting your website or landing page. Let us assume there are 10 versions of your website that need to be tested. When the first visitor comes to the site, the script tracks it and directs him/her to Version 1 on your site. When the next visitor arrives, he/she will be directed to Version 2 of the site, and so on. When the 10th visitor comes to the site, he/she will be directed to Version 10 of the site. Then when the 11th visitor comes to the site, he/she will be directed to Version 1 again.

A. When a visitor comes to the site for the first time, a cookie is automatically placed in the visitor's computer, which keeps track of which version is being shown. When he/she returns to the site at a later date, the cookie is automatically checked to determine which version of the site he/she was shown on their first visit, and then the same version is again displayed. Therefore, each visitor always gets to see the same version of the site as they had seen on their first visit.
And cookies are not the only tool we use to insure this consistency. In addition to the cookies, we also use I.P. address-based tracking to make sure visitors are shown the same version on every visit in case they have deleted the cookie.

A. As explained previously, the software rotates the test versions as each new site visitor arrives. Because the visitors are rotated evenly across the different test versions the average quality of visitors received by each version is basically the same, insuring that the split is statistically sound.

A. This is taken care of by the Verification Test where the new versions of your website recommended by our software are tested against the original version of your site at the same time. This insures we are testing all the versions on a real-time basis under the same market conditions. Consequently, any changes in market conditions that occur between the initial tests and the verification test will be equally applicable to all the versions. Therefore, any difference between the conversion rates of our versions and your original version must be because of the Multiplier’s software analysis rather than any changes in the external environment.

A. You only need to add some JavaScript code to your site, which we will send you along with detailed, easy-to-understand instructions on how to add the code to your site. Other than that, nothing else needs to be installed on your site because everything else is done from our servers.

A. We can optimize your entire site or a single page, depending on your objectives and requirements. Also we can optimize a sub-set of your pages whenever the research and analysis indicates potential gains in doing so.

A. No, we don’t need your customers’ personal information at all. Our software will only keep track of the number of visitors coming to the site, the number of orders produced during the test period and the revenues earned from those orders. That’s all you and we need to identify the most profitable version of your website

A. Without question. we shall never rent, lease, sell or otherwise disclose such data to any third party. Please review our privacy policy for more details.

A. The Multiplier has been designed to give you stable as well as robust results. Therefore, the increase in the conversion rates produced through your MultiVariate Tests should persist short of unanticipated, galvanic future changes in your marketplace.

A. Our service can be used to improve any metric that you want, including the Conversion Rate, Revenue per Visitor, Gross Profit per Visitor etc. Before the contract is signed, we shall discuss these with you and finalize the specific metric(s) that will be used to judge the success of the project.

A. Our methodology is powerful enough to optimize for whatever metrics that are important to you. We can optimize your site or landing page for “gross profit per visitor” instead of just its conversion rate. Accordingly, the difference in gross margins for multiple services is automatically taken into consideration to insure that the version of your website we recommend not only has a higher conversion rate than your existing version, but also has a higher gross profit per visitor.

A. Although we generally target the entire website so we are able to improve the conversion rate for the entire site and increase sales for all the services. If you want us to improve the conversion rate for one or two specific sevices only, we can do that as well.

A. We’re happy to provide you with references to aid your decision to employ our services. Please Contact Us asking us for references.