If you have a website selling single or a few products, you too can maximize sales without spending one extra cent on marketing or advertising

• According to a new study from Forrester Research for Shop.org, online sales for 2006 are projected to grow at 20% to $211.4 billion!
• BUT, poor Sales Conversion Rates are plaguing the industry. Look at the average annual statistics below:




Global Conversion Rate	=	2.75%
Conversion Rate - First Time Visitors	=	2.50%
Conversion Rate - Repeat Visitors	=	3.00%
Source: Fireclick



As is evident from the numbers above, websites suffer the most with extremely poor single-digit Conversion Rates of less than 3%.
• And, with online advertising costs going through the roof, it is becoming increasingly difficult to meet these high costs. On top of that, Net pundits predict these costs will keep increasing by at least 20% annually over the next year.

• Most websites compete for traffic and do not think beyond that. But the truth is that only businesses which can convert most of their visitors into paying customers will lead their industry and finally survive in this competitive market. So what are you aiming for? More Traffic? Or more Conversions?
• Since many advertising channels have hiked their prices by double-digit percentages this last year, are you able to increase your advertising budget at the same rate just to keep your traffic at current levels? Or spend much more in an attempt to increase traffic flows?
• If you go by current averages, poor Sales Conversion Rates are translating into reduced sales, reduced revenues and reduced profits! All of which adds up to reduced ROI and significantly higher costs for lead generation and customer acquisition.

• How much traffic is necessary to run a statistically-valid test?
• What overall resources will be required in a comprehensive testing process?
• Do we have the in-house know-how and expertise to produce new, creative Selling Content for all the tests we need to mount?
• How do we integrate extensive testing technology with our existing system? And, what measures do we have to take to prevent downtime?

• Who will develop needed Test Variables? How much will they charge?
• Generally speaking... Agencies, Consultants and professional Copywriters charge large upfront payments with no guarantees of sales gains as the result of their work. Is it possible for every business to make these kinds of investments without any guarantee of the sales gains needed to cover these additional costs?
• What level of performance can you expect from providers of these needed services?

• What headline should be written at the top of the sales copy that will be "good enough" to convince most of the prospects to read through the rest of the page?
• Will Free Gifts or Discount Coupons generate more sales? What should be % of discount? Or Should a new Bonus or Free Gift be offered?
• How should the testimonials be displayed? Should they be placed at the bottom of the page or will it be better to place them throughout the sales copy?
• Should their be an Order link in the navigation bar? Should there be a single order link or multiple order links within the copy?
• Once the prospects have clicked on the order page, how can we stop them from leaving the website? What fields should be present in the Order form?

Finally, here's a Solution!

• Home Page
• Landing Pages
• Product Pages
• Registration / Subscription Forms
• Pop-ups
• Order pages
• Specific promotions and offers

Infact, the entire site!

• Headlines
• Product Price
• Discounts
• Bonus or Free Gift
• Testimonials
• Call to Action (Order or Subscription) links
• Certifications for Credibility - e.g. from BBB, Verisign, etc.
• Order Page content
• Banners, Background templates
• Product Images....and many, many more...

1. Increase revenue without increasing costs. In other words, with our unique and proprietary software and services you'll create more revenue from your online business without having to spend more on either marketing or advertising.
2. Reduction in your Cost of Customer Acquisition and a better ROI (Return on Investment) or ROAS (Return on Advertising Spend) from your website selling single or a few products.
Conversion Multiplier clients generally receive an improvement of at least 5 x ROI, providing a sustainable competitive advantage over your competitors with our one-of-its-kind service.
3. We undertake Turnkey Projects. As a result, we take care of everything. Your active involvement will be limited to some intermittent e-mails at the beginning of the testing process asking you for some rudimentary inputs and ideas.
Your staff will also be free to concentrate on their normal tasks as there will be no undue burden on your personnel or your technical resources.
Our Conversion Multiplier's Project Team will perform most of the work necessary for developing and running your tests, such as identifying variables on the subject page, recommending values for those variables (based on our Best Practices KnowledgeBase), creating the test template, monitoring the test's progress, etc.
The best part is that The Conversion Multiplier is designed to work irrespective of the size and extent of your resources.
4. Ours is a hosted software. We have the necessary infrastructure and resources to run the entire test from our server. As a result, you save on time and hassle.
Once again, all this can be achieved with the minimal involvement of your IT department. So, you will have easy and speedy deployment without having to involve your IT personnel
In addition, our Turnkey Service will help reduce costs of testing since you don't have to allocate any dedicated internal or external resources for this activity.
5. You can see sales and profit gains within just 3 months, project duration depending on your exact number of visitors and your current conversion rate.
However, with around 500 unique visitors a day, you can realize sales gains with just 1 month of actual on-line testing after essential analysis and creative time, which is usually not longer than 6 to 8 weeks or so.
6. Our testing technology ensures that your website or landing page remains non-disruptive to your current technology platform and will remain transparent not only to your end users but also to the search engine spiders that crawl and index your site.
7. Since The Conversion Multiplier has been designed to handle enterprise-level solutions, it can optimize secure, dynamic pages along with simple, static HTML pages.
Our technology insures 100% compatibility and integrability with any complex publishing platform or technology (such as JSP, PHP, CFML, .Net, etc.). It can dynamically generate and incorporate content into tests, no matter what technology your site is based on.
With The Conversion Multiplier, compatibility with various web standards is never an issue!
8. Testing with The Conversion Multiplier provides unmatched reliability for the user. Our testing techniques have been successfully deployed on high volume websites with no compromise on loading times whatsoever. Our servers are powerful enough to easily process over a billion impressions daily
Web marketers can make full use of our technology within the most demanding web environments without worrying about compatibility issues, performance hits or downtime problems.
The platform that our testing technology uses requires no additional hardware or software and everything is administered through a standard, easy-to-follow, web-based interface
Even creating the templates that drive the testing process is quickly accomplished by virtue of our easy-to-use wizard-based inbuilt authoring tool.

• Headline (2 variations were tested for this factor
• Different Discount Methods (2 methods were tested. One, a time limited discount mentioned in the main site itself. The other, the same discount appearing in a popup window.)
• BBB Logo (2 variations - present and not present)
• Audio Message from the owner (2 variations - present and not present)
• Banner-Box-at-Top Type (2 variations were tested, viz. red box with white text and white box with black text)