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Now, conducting extensive web-based tests with your existing infrastructure
can appear to be daunting at first sight.
Moreover, determining what to test on a page can be a time-consuming
process. Web marketers have found that asking their in-house staffs
to undertake such an overwhelming project beyond their usual responsibilities
is not only impractical but often counterproductive.
It immediately raises difficult questions like...
- How much traffic is necessary to run a statistically-valid
test?
- What overall resources will be required in a comprehensive
testing process?
- Do we have the in-house know-how and expertise to produce new,
creative Selling Content for all the tests we need to mount?
- How do we integrate extensive testing technology with our existing
system? And, what measures do we have to take to prevent downtime?
And, when you think of hiring external agencies for these services,
more questions crop up
- Who will develop needed Test Variables? How much will they
charge?
- Generally speaking... Agencies, Consultants and professional
Copywriters charge large upfront payments with no guarantees of
sales gains as the result of their work. Is it possible for every
business to make these kinds of investments without any guarantee
of the sales gains needed to cover these additional costs?
- What level of performance can you expect from providers of
these needed services?
Are these the kind of considerations that are holding you back
from making needed changes to your website or landing page so that
increasing numbers of visitors actually take your Calls to Action?
Is it your limited IT resources?
Is it time?
Is it cost?
Or is it that you are not sure what you should change?
Or is it all of the above?
Do You Ever Have
These Doubts?
- There are thousands of SKUs. How to increase sales of the slow
moving items without hampering the fast moving goods?
- Will Free shipping, or Discount Coupons, generate more sales?
What should be the threshold order value beyond which free shipping
can be offered without lowering our margins?
- What will happen to sales volume and margins if we increase
the price of one of our top selling products?
- Should the products on our Homepage be changed? Are the products
on the Homepage producing maximum dollars per sale and revenues
per visitor?
- How can we reduce our Shopping Cart Abandonment rate? The current
industry standard... 75% of visitors leaving without taking the
desired action on our site is... just not anywhere near "Good
Enough"
Finally, here's
a Solution!
The best way out of this quicksand bog is The Conversion Multiplier.
With it's unique combining of a new but proven testing
technology, higher mathematics, direct marketing know-how, creative
services and advanced analytical software, your company
can now find out how you can produce substantial gains in your Online
Retail Website's Sales Conversions and Revenue Earned per Visitor
as well as large reductions in Cart Abandonment, reduced Costs per
Visitor to maximize your ROI and the gross profits from your business.
With real-time MultiVariate testing of landing pages, product pages
etc, you can quickly initiate Sales, Revenue and Profit gains you
never thought possible. All without increasing your costs
or having to devote scarce in-house staff resources.
How can this be done?
By applying our custom developed in-house software that incorporates
a highly sophisticated MultiVariate
Testing technology to give you speedy and robust results. All
the testing, tracking, monitoring and analyzing requirements are
handled by our powerful software, making quick turnarounds and total
reliability available to all our clients.
In addition, working with The Conversion Multiplier gives you the
added advantage of tapping into our vast and unparalleled KnowledgeBase,
as you will have a dedicated team of our experienced analysts to
conceive and execute every step of your Sales Testing and Maximization
process
Whether measured by increase in the number of completed orders,
average order size, increased revenue or profit per visitor, The
Conversion Multiplier can optimize your...
- Landing Pages
- Product Pages
- Fulfillment Pages
- Registration Pages
- Pop-ups
- Order pages
- Specific promotions and offers
- Cross-sell/up-sell
- Shopping cart follow-through and...you name it!
Infact, the entire site!
And based on your preference or needs, The Conversion Multiplier
can test your entire site or test individual pages one-at-a-time
as well as identify how the "interaction between Selling Factors"
contributes to sales gains.
You'll find that our Methodology
involves a proven, process-driven approach that insures a consistent
and stable performance for all our clients. Or you can quickly check
a Flowchart that identifies, in brief, all the steps involved.
To sum up, The Conversion Multiplier can test all elements of a
webpage to discover precisely what combinations will maximize your
sales. To name just a few...
- Shipping Cost Variations
- Individual Product Discounts
- Bulk Purchase Discounts
- Page Layout
- Product Presentation
- Product Categorization
- Certifications for Credibility - e.g. from BBB, Verisign, etc.
- Shopping Cart content
- Shopping Cart Checkout methods
- In-site search facility....and many, many more...
Summarizing The Benefits You'll
Receive
1. Increase revenue
without increasing costs. In other words, with our unique and
proprietary software and services you'll create more revenue from
your online retail business without having to spend more on either
marketing or advertising.
2. Reduction in your
Cost of Customer Acquisition and a better ROI (Return on Investment)
or ROAS (Return on Advertising Spend) from your e-commerce website.
Conversion Multiplier clients generally receive an improvement
of at least 5 x ROI, providing a sustainable
competitive advantage over your competitors with our one-of-its-kind
service.
3. We undertake Turnkey
Projects. As a result, we take care of everything. Your active
involvement will be limited to some intermittent e-mails at the
beginning of the testing process asking you for some rudimentary
inputs and ideas.
Your staff will also be free to concentrate on their normal tasks
as there will be no undue burden on your personnel or your technical
resources.
Our Conversion Multiplier's Project Team will perform most of
the work necessary for developing and running your tests, such
as identifying variables on the subject page, recommending values
for those variables (based on our Best Practices KnowledgeBase),
creating the test template, monitoring the test's progress, etc.
The best part is that The Conversion Multiplier is designed
to work irrespective of the size and extent of your resources.
4. Ours is a hosted
software. We have the necessary infrastructure and resources to
run the entire test from our server. As a result, you save on
time and hassle.
Once again, all this can be achieved with the minimal involvement
of your IT department. So, you will have easy and speedy deployment
without having to involve your IT personnel
In addition, our Turnkey Service will help reduce costs of testing
since you don't have to allocate any dedicated internal or external
resources for this activity.
5. You can see sales
and profit gains within just 3 months, project duration depending
on your exact number of visitors and your current conversion rate.
However, with around 500 unique visitors a day, you can realize
sales gains with just 1 month of actual on-line testing after
essential analysis and creative time, which is usually not longer
than 6 to 8 weeks or so.
6. Our testing technology
ensures that your website or landing page remains non-disruptive
to your current technology platform and will remain transparent
not only to your end users but also to the search engine spiders
that crawl and index your site.
7. Since The Conversion
Multiplier has been designed to handle enterprise-level solutions,
it can optimize secure, dynamic pages along with simple, static
HTML pages.
Our technology insures 100% compatibility and integrability with
any complex publishing platform or technology (such as JSP, PHP,
CFML, .Net, etc.). It can dynamically generate and incorporate
content into tests, no matter what technology your site is based
on.
With The Conversion Multiplier, compatibility with various web
standards is never an issue!
8. Testing with The
Conversion Multiplier provides unmatched reliability for the user.
Our testing techniques have been successfully deployed on high
volume web sites with no compromise on loading times whatsoever.
Our servers are powerful enough to easily process over a billion
impressions daily
Web marketers can make full use of our technology within the
most demanding web environments without worrying about compatibility
issues, performance hits or downtime problems.
The platform that our testing technology uses requires no additional
hardware or software and everything is administered through a
standard, easy-to-follow, web-based interface
Even creating the templates that drive the testing process is
quickly accomplished by virtue of our easy-to-use wizard-based
inbuilt authoring tool.
Last but not the least, our pricing
policy is performance driven - we will charge you on the basis
of the Sales and Profit gains that we produce for you. This makes
it a thoroughly risk-free proposition for you.
Read about our success story with a site that sells birthday party
supplies for kids and young children here :
The site's management team came to us to improve their conversion
rate. The dedicated project team, after a close scrutiny of the
test subject and a thorough analysis of web stats and an exhaustive
competition study, arrived at the final list of 11 factors to be
tested. Some of these factors were...
- Headline (2 variations were tested for this factor
- Different Discount Methods (2 methods were tested. One, a time
limited discount mentioned in the main site itself. The other,
the same discount appearing in a popup window.)
- BBB Logo (2 variations - present and not present)
- Audio Message from the site owner (2 variations - present and
not present)
- Banner-Box-at-Top Type (2 variations were tested, viz. red box
with white text and white box with black text)
A MultiVariate test was conducted using 12 different site versions
and at the end of it, the verification test was conducted alongside
the original version. The winner version registered a conversion
rate of 0.44% against the original 0.298% of their control version,
a gross improvement of 47.6% in their Sales Conversion Rate
compared to the control version they had been using!
Find out exactly how the site realized this 47.6% sales gain.
Check out our FAQ section to
know about our services in greater details.
If your company has Annual Website Sales of
$500,000
+ and you want to learn how your company can do MultiVariate Testing
to maximize your website sales gains, Request
a Free, No Obligation Quote.
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Sales,
Marketing, and Customer Relationship Management
33 West 19th Street, 4th Floor, New York, NY 10011
Tel.
1-213-814-2918
Product
Development, Operations and Technical Support
49/2 Purna Das Road, Kolkata, 700 029, India
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