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Q. We already have a third-party agency we use for creative on our
site and all changes to the site have to go through them. Can you
work in this situation?
A. We can and
do work with agencies and certainly would work with your agency
if you prefer. In that case, we would discuss all proposed changes
with both you and the agency and then would work closely with your
agency to implement website changes needed for your MultiVariate
tests
Q. Do I get to approve all the changes that you are going
to make?
A. Yes. No changes
will be made without your explicit approval.
Q. I cannot change my logo/color scheme for our branding guidelines.
Under this circumstance, will your services work?
A. Yes, they will.
Though the highest Conversion Rate gains can be achieved when there
are no restrictions on testing changes that could be made on your
website or landing page, we will work within the framework of your
corporate rules, branding policies, etc and deliver the best results
possible within that framework.
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Q. What exactly will you be changing on my site?
A. Many elements
can be tested, but usually not all will be. Listed below you’ll
find all the Selling Factors we will study before recommending which
specific Factors and Variations present the greatest gain potentials
for you.
- Headlines
- Service Prices
- Free add-on services
- Discounts
- Testimonials
- Navigation Structure
- How many customers have been served and for how many years
- Money back guarantee
- Graphic Layout and Eyeflow Control
- Colors
- Order page
- Up-Selling, Cross-Selling
- Calls to Action
- Service Renewal Subscriptions
Q. What sort of gains in my Sales Conversion Rates, Revenues
and Profits can I expect? A.
Websites and landing pages that engaged our Conversion Multiplier
services to date have all experienced previously-unattained gains
in revenues ranging from
37%
to
85%
without any increase in their marketing costs, thereby increasing
their profit margins as well as their revenues.Generally speaking,
the specific gain potential on your site will depend on the Selling
Factors and Variations currently on your website that we are allowed
to change and test after doing a thorough analysis of the comparative
customer benefits you offer. Our services have produced the highest
gains when we have been given complete flexibility in testing any
and all combinations of key Selling Factors / Variations that have
the power to weave a Unique Selling Proposition throughout your
website as a whole. Q. I have a site that gets,
on average, just a few visitors every day. Will your service be useful
for me? How many visitors per day do you require before your service
can be deployed on our site?
A. The Conversion
Multiplier has been designed with NO requirement that your website
gets a large number of unique visitors in order to deliver substantial
gains in your conversion rate. On the contrary, it was specifically
designed to produce large sales gains with relatively small sample
sizes. Consequently, it’s analytical software can produce
excellent results with as few as 500 unique visitors a day. Of course,
if your website does get a large number of visitors every day, The
Conversion Multiplier will deliver your results a lot faster.
Q. Exactly how do you manage to show different versions of
my website to different visitors during the testing period?
A. Our software
will provide you with some JavaScript code that will automatically
rotate the different versions among visitors visiting your website
or landing page. Let us assume there are 10 versions of your website
that need to be tested. When the first visitor comes to the site,
the script tracks it and directs him/her to Version 1 on your site.
When the next visitor arrives, he/she will be directed to Version
2 of the site, and so on. When the 10th visitor comes to the site,
he/she will be directed to Version 10 of the site. Then when the
11th visitor comes to the site, he/she will be directed to Version
1 again.
Q. How do you insure that visitors who see a particular version
will go back to that same version when they re-visit? Won't my visitors
get confused if they see a different version of the site if they come
back to my site a few days later?
A. When a visitor
comes to the site for the first time, a cookie is automatically
placed in the visitor's computer, which keeps track of which version
is being shown. When he/she returns to the site at a later date,
the cookie is automatically checked to determine which version of
the site he/she was shown on their first visit, and then the same
version is again displayed. Therefore, each visitor always gets
to see the same version of the site as they had seen on their first
visit. And cookies are not the only tool we use to insure this consistency.
In addition to the cookies, we also use I.P. address-based tracking
to make sure visitors are shown the same version on every visit
in case they have deleted the cookie.
Q. How can we be sure that the traffic split between the sites
is statistically sound and equal?
A. As explained
previously, the software rotates the test versions as each new site
visitor arrives. Because the visitors are rotated evenly across
the different test versions the average quality of visitors received
by each version is basically the same, insuring that the split is
statistically sound.
Q. How do I know the improvement in the conversion rate of
my website is due to your MultiVariate Testing System rather than
changes in the market conditions or the external environment?
A. This is taken
care of by the Verification Test where the new versions of your
website recommended by our software are tested against the original
version of your site at the same time. This insures we are testing
all the versions on a real-time basis under the same market conditions.
Consequently, any changes in market conditions that occur between
the initial tests and the verification test will be equally applicable
to all the versions. Therefore, any difference between the conversion
rates of our versions and your original version must be because
of the Multiplier’s software analysis rather than any changes
in the external environment.
Q. Will I need to install any software on my website?
A. You only need
to add some JavaScript code to your site, which we will send you
along with detailed, easy-to-understand instructions on how to add
the code to your site. Other than that, nothing else needs to be
installed on your site because everything else is done from our
servers.
Q. I have a number of pages in my site. Will you concentrate
on improving the conversion rate for all the pages or for a single
page?
A. We can optimize
your entire site or a single page, depending on your objectives
and requirements. Also we can optimize a sub-set of your pages whenever
the research and analysis indicates potential gains in doing so.
Q. Do we need to disclose our customers’ personal information
like their names, addresses, phone numbers, email addresses, etc.
to you during the test?
A. No, we don’t
need your customers’ personal information at all. Our software
will only keep track of the number of visitors coming to the site,
the number of orders produced during the test period and the revenues
earned from those orders. That’s all you and we need to identify
the most profitable version of your website
Q. Will the data that we share with you and the data collected
by your software remain confidential?
A. Without question.
we shall never rent, lease, sell or otherwise disclose such data
to any third party. Please review our privacy
policy for more details.
Q. What, in your experience, has been the average length of
time your customers have continued to enjoy the increased conversion
rates produced by The Conversion Multiplier tests?
A. The Multiplier
has been designed to give you stable as well as robust results.
Therefore, the increase in the conversion rates produced through
your MultiVariate Tests should persist short of unanticipated, galvanic
future changes in your marketplace.
Q. What sort of metrics can you optimize for? Do you only
optimize sites on the basis of Sales Conversion Rates? Or, can you
also optimize them for metrics like the Total Revenue, Revenue per
Visitor?
A. Our service
can be used to improve any metric that you want, including the Conversion
Rate, Revenue per Visitor, Gross Profit per Visitor etc. Before
the contract is signed, we shall discuss these with you and finalize
the specific metric(s) that will be used to judge the success of
the project.
Q. I sell a number of services from my site. Merely improving
my Conversion Rate will not really help me that much. While the Conversion
Rate of the version of the website you recommend may be more than
the current version of my site, if your version has increased sales
of my low-margin services instead of my high-services products, the
profit I will earn from your version may actually be lower than the
profits I was earning from my version. How do you resolve this?
A. Our methodology
is powerful enough to optimize for whatever metrics that are important
to you. We can optimize your site or landing page for “gross
profit per visitor” instead of just its conversion rate. Accordingly,
the difference in gross margins for multiple services is automatically
taken into consideration to insure that the version of your website
we recommend not only has a higher conversion rate than your existing
version, but also has a higher gross profit per visitor.
Q. I sell more than one service from my site. Which service’s
conversion rate will you improve?
A. Although we
generally target the entire website so we are able to improve the
conversion rate for the entire site and increase sales for all the
services. If you want us to improve the conversion rate for one
or two specific sevices only, we can do that as well.
Q. Can you provide me with some references?
A. We’re
happy to provide you with references to aid your decision to employ
our services. Please Contact
Us asking us for references.
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Sales,
Marketing, and Customer Relationship Management
33 West 19th Street, 4th Floor, New York, NY 10011
Tel.
1-213-814-2918
Product
Development, Operations and Technical Support
49/2 Purna Das Road, Kolkata, 700 029, India
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