|
|
|
Some serious considerations
- Most websites compete for traffic and do not think beyond that.
But the truth is that only businesses which can convert most of
their visitors into paying customers will lead their industry
and finally survive in this competitive market. So what are you
aiming for? More Traffic? Or more Conversions?
- Since many advertising channels have hiked their prices by double-digit
percentages this last year, are you able to increase your advertising
budget at the same rate just to keep your traffic at current levels?
Or spend much more in an attempt to increase traffic flows?
- If you go by current averages, poor Sales Conversion Rates are
translating into reduced sales, reduced revenues and reduced profits!
All of which adds up to reduced ROI and significantly higher costs
for lead generation and customer acquisition.
Under such constraints, how can you become a profitable part of that
20% growth in online sales?
Your answer... before it is too late... is
Test the Selling Content of your Website
to find out
How to Maximize your Sales Conversion Rates...
Now, conducting extensive web-based tests with your existing infrastructure
can appear to be daunting at first sight.
Moreover, determining what to test on a page can be a time-consuming
process. Web marketers have found that asking their in-house staffs
to undertake such an overwhelming project beyond their usual responsibilities
is not only impractical but often counterproductive.
It immediately raises difficult questions like...
- How much traffic is necessary to run a statistically-valid test?
- What overall resources will be required in a comprehensive testing
process?
- Do we have the in-house know-how and expertise to produce new,
creative Selling Content for all the tests we need to mount?
- How do we integrate extensive testing technology with our existing
system? And, what measures do we have to take to prevent downtime?
And, when you think of hiring external agencies for these services, more questions
crop up
- Who will develop needed Test Variables? How much will they charge?
- Generally speaking... Agencies, Consultants and professional
Copywriters charge large upfront payments with no guarantees of
sales gains as the result of their work. Is it possible for every
business to make these kinds of investments without any guarantee
of the sales gains needed to cover these additional costs?
- What level of performance can you expect from providers of these
needed services?
Are these the kind of considerations that are holding
you back from making needed changes to your website or landing page
so that increasing numbers of visitors actually take your Calls to
Action?
Is it your limited IT resources?
Is it time?
Is it cost?
Or is it that you are not sure what you should change?
Or is it all of the above? |
|
Do You Ever Have These
Doubts?
- What headline should be written at the top of the sales copy
that will be "good enough" to convince most of the prospects
to read through the rest of the page?
- Will Free add-on services or Discount Coupons generate more
sales? What should be % of discount? Or Should a new add-on service
be offered as free?
- How should the testimonials be displayed? Should they be placed
at the bottom of the page or will it be better to place them throughout
the sales copy?
- How can service renewal subscriptions for another month / year
be made easy for existing customers?
- Once the prospects have clicked on the order page, how can we
stop them from leaving the website? What fields should be present
in the Order form?
Finally,
here's a Solution!
The best way out of this quicksand bog is The Conversion Multiplier
Whether you sell a single service or a few services, The Conversion
Multiplier can help you increase your current revenues and profits,
without any increase in your marketing or advertising costs.
With it's unique combining of a new but proven testing technology,
higher mathematics, direct marketing know-how, creative services and
advanced analytical software, your company can now find out
how you can produce substantial gains in your Website's Sales Conversions
and Revenues Earned as well as large reductions in prospects bailing
out, reduced Costs per Visitor to maximize your ROI and the gross
profits from your business.
With real-time MultiVariate testing of home page, landing pages, offer
pages etc, you can quickly initiate Sales, Revenue and Profit gains
you never thought possible. All without increasing your costs
or having to devote scarce in-house staff resources.
How can this be done?
By applying our custom developed in-house software that incorporates
a highly sophisticated MultiVariate
Testing technology to give you speedy and robust results. All
the testing, tracking, monitoring and analyzing requirements are handled
by our powerful software, making quick turnarounds and total reliability
available to all our clients.
In addition, working with The Conversion Multiplier gives you the
added advantage of tapping into our vast and unparalleled KnowledgeBase,
as you will have a dedicated team of our experienced analysts to conceive
and execute every step of your Sales Testing and Maximization process
Whether measured by increase in the number of orders, average order
size, increased revenue or profit per visitor, The Conversion Multiplier
can optimize your...
- Home Page
- Landing Pages
- Service offer Pages
- Registration / Subscription Forms
- Pop-ups
- Order pages
- Specific promotions and offers
Infact, the entire site!
And based on your preference or needs, The Conversion Multiplier
can test your entire site or test individual pages one-at-a-time as
well as identify how the "interaction between Selling Factors" contributes
to sales gains.
You'll find that our Methodology
involves a proven, process-driven approach that insures a consistent
and stable performance for all our clients. Or you can quickly check
a Flowchart that identifies, in brief, all the steps involved.
To sum up, The Conversion Multiplier can test all elements of a webpage
to discover precisely what combinations will maximize your sales.
To name just a few...
- Headlines
- Service Charges
- Discounts
- Free Add-on Services
- Testimonials
- Call to Action (Order or Subscription) links
- Certifications for Credibility - e.g. from BBB, Verisign,
etc.
- Order Page content
- Banners, Background templates
- Building up Trust - Number of existing clients, number
of years served these clients etc etc
Summarizing The
Benefits You'll Receive
1. Increase
revenue without increasing costs. In other words, with our unique
and proprietary software and services you'll create more revenue
from your online business without having to spend more on either
marketing or advertising.
2. Reduction in your
Cost of Customer Acquisition and a better ROI (Return on Investment)
or ROAS (Return on Advertising Spend) from your website selling
single or a few services.
Conversion Multiplier clients generally receive an improvement of
at least 5 x ROI, providing a sustainable competitive
advantage over your competitors with our one-of-its-kind service.
3. We undertake Turnkey
Projects. As a result, we take care of everything. Your active involvement
will be limited to some intermittent e-mails at the beginning of
the testing process asking you for some rudimentary inputs and ideas.Your
staff will also be free to concentrate on their normal tasks as
there will be no undue burden on your personnel or your technical
resources.Our Conversion Multiplier's Project Team will perform
most of the work necessary for developing and running your tests,
such as identifying variables on the subject page, recommending
values for those variables (based on our Best Practices KnowledgeBase),
creating the test template, monitoring the test's progress, etc.The
best part is that The Conversion Multiplier is designed
to work irrespective of the size and extent of your resources.
4. Ours is a hosted software. We have the necessary
infrastructure and resources to run the entire test from our server.
As a result, you save on time and hassle.Once again, all this can
be achieved with the minimal involvement of your IT department.
So, you will have easy and speedy deployment without having to involve
your IT personnelIn addition, our Turnkey Service will help reduce
costs of testing since you don't have to allocate any dedicated
internal or external resources for this activity.
5. You can see sales
and profit gains within just 3 months, project duration depending
on your exact number of visitors and your current conversion rate.However,
with around 500 unique visitors a day, you can realize sales gains
with just 1 month of actual on-line testing after essential analysis
and creative time, which is usually not longer than 6 to 8 weeks
or so
6. Our testing technology
ensures that your website or landing page remains non-disruptive
to your current technology platform and will remain transparent
not only to your end users but also to the search engine spiders
that crawl and index your site.
7. Since The Conversion Multiplier has been
designed to handle enterprise-level solutions, it can optimize secure,
dynamic pages along with simple, static HTML pages.Our technology
insures 100% compatibility and integrability with any complex publishing
platform or technology (such as JSP, PHP, CFML, .Net, etc.). It
can dynamically generate and incorporate content into tests, no
matter what technology your site is based on.With The Conversion
Multiplier, compatibility with various web standards is never an
issue!
8. Testing with The
Conversion Multiplier provides unmatched reliability for the user.
Our testing techniques have been successfully deployed on high volume
web sites with no compromise on loading times whatsoever. Our servers
are powerful enough to easily process over a billion impressions
dailyWeb marketers can make full use of our technology within the
most demanding web environments without worrying about compatibility
issues, performance hits or downtime problems.The platform that
our testing technology uses requires no additional hardware or software
and everything is administered through a standard, easy-to-follow,
web-based interfaceEven creating the templates that drive the testing
process is quickly accomplished by virtue of our easy-to-use wizard-based
inbuilt authoring tool.
Last but not the least, our pricing
policy is performance driven - we will charge you on the basis
of the Sales and Profit gains that we produce for you. This makes
it a thoroughly risk-free proposition for you.
Read about our success story with a site that sells birthday party
supplies for kids and young children here :
The site's management team came to us to improve their conversion
rate.The dedicated project team, after a close scrutiny of the test
subject and a thorough analysis of web stats and an exhaustive competition
study, arrived at the final list of 11 factors to be tested. Some
of these factors were...
- Headline (2 variations were tested for this factor
- Different Discount Methods (2 methods were tested. One,
a time limited discount mentioned in the main site itself.
The other, the same discount appearing in a popup window.)
- BBB Logo (2 variations - present and not present)
- Audio Message from the owner (2 variations - present and
not present)
- Banner-Box-at-Top Type (2 variations were tested, viz.
red box with white text and white box with black text)
A MultiVariate test was conducted using 12 different site versions
and at the end of it, the verification test was conducted alongside
the original version. The winner version registered a conversion rate
of 0.44% against the original 0.298% of their control version, a
gross improvement of 47.6% in their Sales Conversion Rate compared
to the control version they had been using!
Find
out exactly how the site realized this 47.6% sales gain.
Check out our FAQ section to know
about our services in greater details.
If your company has Annual Website Sales of
$500,000
+ and you want to learn how your company can do MultiVariate Testing
to maximize your website sales gains, Request
a Free, No Obligation Quote.
|
|
|
Sales,
Marketing, and Customer Relationship Management
33 West 19th Street, 4th Floor, New York, NY 10011
Tel.
1-213-814-2918
Product
Development, Operations and Technical Support
49/2 Purna Das Road, Kolkata, 700 029, India
|
Home
| Why Us |
About Us | Privacy
Policy | Contact
Us | Sitemap
Copyright 2006-2008, Conversion Multiplier. All rights reserved.
|
|
|
|
|
